Wisconsin Custom Home Builder

Over 65 Years Experience

Designing & Building DREAM HOMES in the Fox Valley

Wisconsin Custom Home Builder: Custom Built Home in the Fox Cities (Virtue Homes)

Appleton, Oshkosh, Green Bay, & BeyondHome Design + Custom Floor Plans

Virtue Homes provides full-custom home design and construction services to deliver the perfect homes for families in Appleton, Oshkosh, Green Bay, and the surrounding communities.

With seasoned in-house floor plan designers, carpenters, and realtors, Virtue Homes is equipped to handle your home building project from the very beginning, all the way to move in, and beyond. Our focus is always to provide the home you want, at budget, and on time. We handle as much of the work ourselves as we can, and only partner with contractors we trust to meet our standards, and yours. If anything is not up to par, we’ll fix it. It’s your home and we aim to build it as such.

If you’re in need of inspiration, take a look at our pre-designed floor plans. Sometimes it’s best to pick your favorite and customize as you see fit - we’re here to help guide you through that process.

Our Building Process

Simplify Your Home Building Process

As a custom home designer and builder, it’s our job to guide you through each step of the process. From finding the perfect lot to the moment you finish moving in, we’ll be there every step of the way.

Family looking at a building lot for their new luxury custom home.

Lot Selection Consultation

The perfect home starts with the perfect lot right here in the Fox Valley. We have years of experience in lot selection around Appleton, Oshkosh, Green Bay, and surrounding areas. Let us help you find the perfect lot for your new home. Find the perfect lot

Man looking at custom house plan design.

Custom Floor Plan Design

This is the best part! All of our floor plans are fully customizable, making them a great starting point for designing your home. If you're looking for something completely unique, you're in the right place. Full custom home design and construction is our bread and butter! See custom floor plans

Custom kitchen in new home built by Virtue Homes custom home builders.

Home Construction & Move-In

Once your dream home is planned, it’s our job to make it a reality. At Virtue Homes, we go above and beyond to make the build process as seamless as possible. Our focus is always to deliver the highest quality work on time and at budget. Learn about our custom build process

Over 175

Dream Homes Built Since 2009

We’ve been a premier custom home builder in the Green Bay-Appleton-Oshkosh area for more than a decade. During that time, we’ve remained focused on providing great customer service and superior quality — and our customers took notice.

I have worked with Gerald & Virtue Homes for a number of years as a subcontractor. Gerald is careful to pay attention to the details and manages a reasonable/accurate schedule. I would highly recommend Virtue Homes for any of your new residential construction or remodeling needs.

~ Darboy S.

Virtue Homes was very timely in designing our basement remodel layout and providing us with a proposal. Virtue Homes completed project on time and it turned out how we expected it would. Brad was very efficient and answered all our questions. Job well done!! We will contact Virtue Homes for future projects and will recommend them to family and friends.

~ The Gruender’s

I have been working with contractors for several years and Gerald by far exceeds all others I have worked with and receives my full support in the great work he does.

~ Tim R.

Floor Plans

Ashley floor plan front rendering built by Virtue Homes custom home builders.


3 bed

2 bath

1,804 sq ft

View Floor Plan
Bentley Floor Plan - Rendering - Virtue Homes


3 bed

2.5 bath

2,839 sq ft

View Floor Plan
Contemporary farmhouse floor plan


3 bed

2.5 bath

2,201 sq ft

View Floor Plan
3 bedroom, 2.5 bathroom floor plan


3 bed

2.5 bath

2,400 sq ft

View Floor Plan
Grady Floor Plan - Front Rendering - Virtue Homes


4 bed

2.5 bath

3,059 sq ft

View Floor Plan
Front rendering of the Marissa house plan built by Virtue Homes custom home builders..


3 bed

2.5 bath

3,328 sq ft

View Floor Plan
Mimosa Floor Plan - Rendering - Virtue Homes


3 bed

2 bath

2,044 sq ft

View Floor Plan
Prescott Floor Plan - Rendering - Virtue Homes


3 bed

2.5 bath

1,947 sq ft

View Floor Plan

Basement Finishing Services

Enjoy the aesthetically pleasing design, quality craftsmanship, and stress-free experience of a Virtue Homes basement finishing project! We’ve been finishing basements and building custom homes for more than a decade — and we are here to bring your vision for your dream basement space to life!

  • Add value and style to your home
  • Increase functionality and useable space
Basement Finishing

Virtue Homes Latest News & Events

The Fox Valley’s Custom Home Builder

Virtue Homes aims to be the most reliable, trustworthy, and quality custom home builder in Wisconsin. To accomplish this, we go above and beyond for every one of our clients, because that's the Virtue Way. Learn more about the Virtue Homes team and the standards we set for all of our home building projects.

Build My Dream Home