The name Virtue Homes name is no coincidence. Founder, Gerald Helf, selected it because it embodies the core values we bring to every project we tackle as your custom home builders and remodeling contractor: fortitude, quality, and principled business practices.

Always mindful that we are not just building modern homes or customs homes, we are building your home, our focus is on delivering superior quality design build service with sharp details and superior craftsmanship that reflect your personality.

In addition to delivering quality, we believe you deserve every step of working with your custom home builders or remodeling contractors. From initial lot selection to move-in day, we ensure an enjoyable custom homes construction experience. We deliver through a unique combination of reliable communication, industry insight, timely management, and cutting-edge design efficiencies.

You will notice the Virtue Homes difference from day one beginning with detailed design build home plans and specifications, as well as timely responses to your pre-construction questions. During construction, we provide accurate schedules and up-to-date budgets throughout the entire residential construction project. We also encourage on-site weekly meetings and keep you involved with walkthroughs at critical stages throughout the build.

Virtue Homes only uses top quality materials and hires quality craftsmen to work on your project. We hold our crews to a very high standard and make sure your jobsite is always clean and organized.

We built our foundation and reputation on Virtue, and we measure our success by it with every project. It is this ideal that makes Virtue Homes one of the Fox Cities and Northeast Wisconsin’s most respected home contractors in premier custom homes building.


Gerald Helf - Owner

From an early age Gerald has exhibited a passion for construction. Gerald got his start in residential construction through his father and grew up working in the trades. He attended Appleton West High School where he focused his studies on construction and was awarded the Technology Achievement Award his senior year. He went on to earn his Bachelors of Science in Construction Management from the University of Wisconsin-Stout.

Gerald is a Certified Associate Constructor through the American Institute of Constructors. Never one to settle, he remains on the cusp of design build innovation by working closely with the Focus on Energy New Homes Program and building upon his custom homes building and construction management expertise by enrolling in continuing education classes.

Dan Klopfer - Sales & Realtor

I have a passion for helping people find the right home for them. Ever since graduating from the University of Wisconsin – Stevens Point, I have worked in outside sales and/or service-related positions. When my daughter was born in 2009, I took the leap of becoming a real estate agent with Coldwell Banker: The Real Estate Group in Waupaca.

In 2012, My family and I returned to the Appleton area and were looking for our next house. We looked at many homes for sale and finally decided on building. We knew from looking at some spec houses that we wanted to get a quote from Virtue Homes just due to the quality of their finish work. They really seemed to care about their final product.

Upon interviewing many local builders and weighing all options, the decision was made to build with Virtue Homes LLC and couldn’t have been happier. You hear all the bad stories about building and we loved every minute of it. During that time a relationship formed with Gerald and I was asked to list the spec homes Virtue Homes was building. I worked hard to better understand the design build process and help Virtue Homes better find their niche in the custom home builders and remodeling contractors market. In 2015, I was formally hired on to help customers looking to build custom homes. With the knowledge I gained of the custom homes building process and having gone through it recently myself, I feel I bring a different view that customers seem to appreciate. There are a lot of things that many customers don’t realize about residential construction and I will be there to help guide them through the process, really just doing what I enjoy.


Appleton, Fox Cities & Northeast Wisconsin Home Builder and Basement Remodeling Contractor

Our Customers
Own Words.

If you’re looking for a custom home builder who will get the job done, you can count on Virtue Homes. As a subcontractor, I have experience working with several custom home builders. Gerald gives great customer service. I have seen him work extra hours with customers to ensure their satisfaction; he isn't happy until they are. Gerald is knowledgeable and detail oriented about all facets of building a home from the ground up.

~ John Kramer